| Bob Sherman Credit |
A Guide To Setting Up The Best Social Media Plan In The Most Effective Approach Possible For The Most Profitable Business Undertaking
Social media can take a number of different forms, like internet forums, weblogs, wikis, podcasts, pictures and video. Technologies consist of picture-sharing, vlogs, email, blogs, wall-postings, instant messaging, voice over IP, crowdsourcing (crowd outsourcing), and music-sharing, to name some.
Examples of social media applications include MySpace (social networking), Wikipedia (reference), Google Groups (reference, social networking), Facebook (social networking), Youmeo (social network aggregation), Lastfm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs such as Jaiku and Pownce.
What is Social Media Marketing?
Social Media Marketing is where you use social media networking and user-created content mediums to market a product, service or content. Social Media Marketing generally involves creating and engaging in a "conversation" with the target buyers, rather than blatantly advertising to them.
Social Media Marketing can also involve putting together and promoting viral material that is meant to be shared by subscribers. A number of marketers are not comfortable with the lack of control over social media but if employed correctly, social networks can be really effective channels for building product evangelism, reputation handling or company branding.
Why is it becoming very popular?
To my mind it is basically for the reason that it mirrors our true nature. We are companionable by nature and for once we're able to use technology easily to reach out and connect in new and pleasurable ways. Social Media is still quite new too, one will find new frontiers coming up constantly and it's a bit like the early Internet "gold rush" period in the 90s
Is every Social Media website for every business person?
They probably will not presume so, but it is. You do it naturally every day, Social Media online is basically the same thing practiced technologically.
How does a business owner identify which site is the appropriate match for them?
Terrific question. Not all SM sites are equal. I typically encourage people to employ "classical marketing" and do not let the 'flashing lights' deceive you. Visit the online site, look closely at the conversation. "Lurk" for a while. Ask a question, see what happens. Each environment comes with its own rules. Blunder in and begin shouting and you'll get flamed. Respect the environment's 'sub culture' and you'll be fine. A plain example of this in action is a site that caters to "gamers" - you instinctively are aware that if you happen to be selling insurance you would have a tough time in that environment. Like I said, think like a classical marketer.
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